Marc Cohen & Marsha Collier

Very cool winning screen!

Checking in on FourSquare is fun, but Whrrl has brought real world rewards into the check-in game.

Whrrl is launching Society Rewards- a first of its kind program that enables users to check in for the chance to win rewards from their retail and brand partners. Society Rewards is the first program that closes the gap between a brand’s online social media presence and real-world physical presence, and rewards customers for their positive word of mouth.

Their first partner is Murphy USA – a  gasoline and convenience store with over 1,000 locations throughout the US. Every Murphy USA gas pump has signage that readss “Check into Whrrl to win free gas right now!”  The prizes are serious: $50 worth of gas that you can redeem immediately.  Now that’s cool.

Looking forward to more rewards!

Marsha Collier interviewed Esmee Williams, Vice President of AllRecipes.com and got the lowdown on how to decide “What’s for dinner tonight?” That’s always a terrifying question if you’ve been working like a mad-man all day!
Allrecipes.com, the world’s #1 food site,

All Recipes Dinner Spinner iPhone app

The Dinner Spinner includes thousands of top-rated recipes, which were selected based on the search behaviors, ratings and reviews of Allrecipes’ 10 million monthly visitors. Home cooks can quickly locate recipes to match their interests or needs by selecting a main ingredient, dish type and cook time to see matching recipes. Cooks who can’t decide can shake their iPhone to activate the Dinner Spinner’s slot-machine-style action for surprise dish ideas. Dinner Spinner recipes come with photos, ingredient lists,
step-by-step directions, nutrition and reviews featuring cooking shortcuts and variation ideas from Allrecipes members.

Allrecipes’ Dinner Spinner app, featured at the iTunes app store, promises to put convenience in hand for busy home cooks wherever and whenever the “what am I going to make for dinner tonight?” panic strikes. For those who prefer that others do the cooking, Allrecipes’ Dinner Spinner allows sharing recipes through email. The app is free and is available now at the iTunes App Store.